Now, if only we could start something like this to eliminate modern day slavery...
Problem is, that people are not directly affected by 'slave-labour'. An individual's race and ethnicity is more personal and sensitive than the essence of humanity at large. Plus, the issue of slavery is practically veiled. Pervasive and clandestine in nature. Nevertheless, it is still impressive how people willingly boycott when an issue hits the right soft spot.
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